Imagine advertising rendered with full-screen, high resolution color imagery. Then add animation and video. And then build-in the full power of the Web to access additional content and connect with others! That's what we're developing in partnership with leading advertising agencies and marketers, supported by the technical expertise and innovative resources of the technology community.

Importantly, each publisher will control the sales and pricing of its advertising on the platform, so agencies and marketers will continue to interface directly with representatives who fully understand the advertiser's goals and how their brands can be mobilized to meet those goals. However, Next Issue Media will be creating new common measurement standards and analytical tools that will enable you evaluate the impact of this new advertising form.